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ARCHIVE


VOL. 21, NO. 2, 2016

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  Brand Personality toward Customer Purchase Intention: The Intermediate Role of Electronic
     Word-of-Mouth and Brand Equity
     Hojjat Vahdati and Seyed Hadi Mousavi Nejad

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  The Role of Staffing and Orientation Practices in Predicting Service-Oriented Organizational
     Citizenship Behavior
     Aizzat Mohd. Nasurdin, Noor Hazlina Ahmad and Cheng Ling Tan

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  Clustering Shoppers' by Mall Experience for Emerging Indian City
     Sanjeev Prashar, Sumeet Gupta, Harvinder Singh, T. Sai Vijay and Chandan Parsad

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  How Efficient is Malaysian Public Universities? A Comparative Analysis using Data Envelopment
     Analysis
     Lim Hock-Eam, Fauziah Md. Taib, Nur Adiana Hiau Abdullah and Yen Siew Hwa

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  Effects of Leader-Member Exchange, Interpersonal Relationship, Individual Feeling of Energy
     and Creative Work Involvement towards Turnover Intention: A Path Analysis using Structural
     Equation Modeling
     Muhammad Shahnawaz Adil and Ayesha Awais

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  Effect of Management Commitment to Internal Marketing on Emplyees' Satisfaction.
     A Case Study: Imam Jafar Sadegh Hospital Nurses
     Ali Morovati Sharifabadi and Shima Shahhosseini Bideh

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  Audit Exemption for Small and Medium Enterprises: Perceptions of Malaysian Auditors
     Hasnah Haron, Ishak Ismail, Yuvaraj Ganesan and Zulhawati

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  Influence of Supervisory Control on Salesperson Performance: Examining the Role of
     Adaptive Selling Behavior as a Mediator
     Kok-Leong Wong and Cheng-Ling Tan

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