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ADWAVE
is an annual project organized by the persuasive students of the
School of Communication, Universiti Sains Malaysia,Pulau
Pinang.
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| Introduced
in 1997, this event was initially intended to expose students to
the world of advertising through the exhibition of the Kancil Award
winning advertisements. |
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Since
then, ADWAVE has now extended beyond this purpose. It not only serves
as an opportunity for students to apply their knowledge and skills
that they have gained throughout their university years but more
importantly, ADWAVE is a platform for the exchange of ideas between
the students and the advertising professionals (hence the acronym
"creating waves in advertising"). |
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| It
aims to create dynamic exchange and network between the academe
and the industry. In fact, ADWAVE has established itself as a landmark
activity for advertising students in universities and colleges,
not only within the country, but also in the region. |
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