Preceding to the Launching Day on the 7th February 2004, there will be a grand scale Exhibition at the Foyer DTSP, Universiti Sains Malaysia from the 2nd - 6th February 2004.

The Exhibition will include :

* Kancil Award Winners Advertisements
* ADWAVE past winners Artworks
* ADWAVE 2004 Finalist's Artwork
* Information Counter
* Merchandise Counter
* Sponsor's Booths
* TVC Presentation
* Promotional Activities