* To encourage active participations from undergraduates of institutions of higher learning in ASEAN region, namely Malaysia, Brunei, Singapore and Thailand.
* To provide a golden opportunity for participants to expose themselves to the advertising industry while allowing them to practice what they have been educated upon.
* To serve as a platform for foreign students to learn more about Malaysia's advertising scene.
* To encourage contribution and exchange of fresh ideas from a different perspectives among participants as well as to educate participants about the progress and evolution of the world of advertising.
* To build a network among communication and advertising students all over ASEAN region.