B. Braun Communication Workshop

Great minds think alike!

A lesson on how great minds in the Advertising Industry function and a chance to develop your own potential!! Do you want to be Left Out?!

The workshop will be attended by dynamic personalities from the advertising industry as well as Malaysian Video Awards (MVA). A speaker of great clout not to mention plenty of “X” factor, will be given the enviable duty of shaping your mind into the ideal advertising personality by giving them a case study of award winning advertisements.

The highlight of the workshop will be a competition in which participants shall be put to the test by having to analyze and construct a concept for an advertisement for a product, service, campaign, festival, and etcetera that is distinctive and mind blowing! Definitely a challenge that should not be missed, with fantastic prizes to be won!!

Sponsored by B. Braun Medical Industries Sdn Bhd, a leading organization in the medicine industry, the communication workshop is only one of the many community projects the company is involved in. Co-sponsor of ADWAVE 2004 for the 3rd consecutive time, B. Braun is also actively involved in the Newspaper In Education programme in the Penang area. Their continued involvement in the education system definitely characterizes the “ People With A Worldwide Commitment to Medicine’s” mission of being a concerned corporate body in the development of youth in Malaysia.

• WORKSHOP OBJECTIVES
  1. To practically apply the knowledge acquired from the workshop.
  2. Through the constructive criticism given on the presentations of work during the workshop, the participants will be able to evaluate their work for future benefits.
  3. Enable participants to familiarize themselves with the current advertising scenario.

Date: 6th February 2004 (Friday) Time : 8.30am - 5.00pm Venue :  Filming Studio,                 School of Communication,                 Universiti Sains Malaysia.

• SCHEDULE

  Time	Program
  0830 am	Arrival and breakfast
  0900	Presentation of case studies by a renowned advertising personality
  1130	Searching for “THE” Concept competition
  1230 noon	Lunch break
  1330 pm	Showcase by MVA
  1530	Presentation of work done by participants
  1630	Judging and constructive criticizing by Judges, “A few words before farewell” by participants & Prize Giving Ceremony
  1700	Program ends

• RULES AND REGULATIONS
  1. All participants of the workshop are entitled to participate in this competition. The participant’s Principle or the Dean must endorse all registration forms.
  2. Participants will be randomly separated into groups of five persons where the competition brief will be announced.
  3. Participants are advised to bring own stationery.
  4. Participants are requested to be present at the workshop venue at all requested time.
  5. Participants are requested to finish the competition during the allocated time. All late entries will be disqualified.
  6. Each group is given ONE hour to come up with an idea.
  7. Only the English or Malay language is allowed to be used.
  8. Participants are not allowed to bring pre-prepared materials into the competition hall.
  9. Each group will be randomly called out to present their work to the judges and other participants.

• JUDGING CRITERIA

a. Work produced (80%) i) Idea / Creativity 50% ii) Selling message 30%

b. Presentation (20%) i) Skill (Presenting your work in the best possible way) 10% ii) Effect 5% iii) Timing 5%

• HOW TO ENTER
  1. Each entry must be covered by an entry fee of RM5. Photocopies of the entry form are permitted.
  2. All money order/postal order must be addressed to: Bendahari, USM. Ensure your name, address and contact number are written accurately on the money order/postal order. Cash payment is acceptable.
  3. All entries that have been submitted will not be returned. The School of Communication, USM is not responsible for lost or damaged entries.
  4. Please send your entry and money order/postal order to:

  ADWAVE 2004,
  B. Braun Communication Workshop
  School of Communication,
  Universiti Sains Malaysia,
  11800 Minden,
  Penang, Malaysia.

  5. All entries must reach us by 5pm on the 14th January 2004.

• PRIZES

  1ST PRIZE : RM800 & Hamper worth RM200
  2ND PRIZE : RM650 & Hamper worth RM200
  3RD PRIZE : RM450 & Hamper worth RM200
  CONSOLATION PRIZES : Hamper worth RM100 X 5
  

For enquiries, please contact:

Ms. Presenna at 016-478 2554
superna81@hotmail.com

Ms. Janice Ling Siew Yen at 012-557 0696
jling_sy@hotmail.com

Or fax to: 04-657 7736
E-mail: adwave_2004@yahoo.com

   Download Entry Form