"Imagination is one of the last remaining legal means to gain an unfair advantage over your competition," said Tim McElligott, co-founder of a highly successful Minneapolis advertising agency. ADWAVE has constantly aimed at providing a platform for our future, creative minds to expand their imagination in the world of advertising.

With the theme 'Voyage of the Senses", our predecessors had shown us the importance of our five senses in understanding the advertising industry in a more humane perspective.

Now, we are back with an even more passionate mission. With ADWAVE 2004, we strive to prove to you that the sky is the limit when it comes to advertising. Nothing is impossible in this industry and the beauty of imagination is what it takes to make a great advertisement.

We, the ADWAVE team of 2003/2004, will bring you towards a journey… an "Odyssey Beyond Limits". We believe that ADWAVE 2004 is capable of churning out fresh talents, who are able to go beyond their 'confined box", for the advertising industry.