BRIEF HISTORY OF ADWAVE

    ADWAVE        -       AwarD Winning Advertisements Exhibition
                           -       Started in 1997.
                           -       Unique idea by Dean, Dr. Mohammed Zin Nordin.
                           -       Annual project organized primarily by the final year Persuasive students
                                   of Communication, USM.

    1997               -       Theme : Creative Advertisements In the Emerging Media.
                           -       Vision :  to expose students to advertising from the most prestigious
                                   award in the advertising industry in Malaysia, Kancil Award as well as
                                   nostalgia advertisements aged 50 to 100 years old.
                                   Hence, an exhibition – ‘Malaysia’s best Advertisement’ was held.

    1998               -       Theme : Integrating Advertisements and Technology
                           -       Advertisement competition was born.
                           -       Forum was also held for the second time.
                           -       Talk – ‘The Role of Technology In producing creative Advertisement.
 

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