HISTORY
History of ADWAVE
Made-up of four main components, the ADWAVE annual project incorporates an exhibition of past award winning advertisements such as the Kancil Awards and Creative Circle, a workshop conducted by the finest experts from the local advertising industry, organizing a creative competition to discover immense talents and creativity in students and finally, the ADWAVE Awards Day as the finale of the whole ADWAVE campaign.
ADWAVE is nothing short of a success story, originating from a humble beginning. The fact that it is run fully by inexperienced undergraduates makes the journey all more inspiring. Other than that, it serves as an excellent platform for undergraduates in learning the real meaning of teamwork, passion and sacrifice. Each ADWAVIAN wraps up the project learning how triumph and satisfaction feel like. That is ADWAVE a learning curve where every member of the team gives in nothing short of the best.
Track Record
Listed below are the themes, sponsors and number of participants in competitions held in previous years.
| Year | Theme | Cash Sponsors | Kind Sponsors |
| 2007 | Strike Passion,Passion Strike | RM 104,000 Digi Telecommunications, Sloggi, MAA Assurance and PTAC (Penang Tourism). |
RM 1,280,644.70 |
| 2008 | Imagine. Action, NOW! | RM 42,500 Sloggi & other contributors. |
RM 1,449,744.20 |
| 2009 | Awakening Minds | RM 48,000 Maxis Communications Bhd, Kosmo!, Media Specialists Association & PTAC (Penang Tourism). |
RM 1,607,431.50 |