INTRODUCTORY

What is ADWAVE?

ADWAVE - AwarD Winning AdVertisement Exhibition

• Annual project by the Final Year Persuasive Student from the School of Communication, USM.
• Introduced in the year 1997.
• ADWAVE has stepped into its 13th anniversary this year.

ADWAVE's Objectives

• To provide an avenue for undergraduates to hone their knowledge and skills on event management.
• To encourage undergraduates from institutions of higher learning to actively participate and contribute in elevating the standards of student-based projects.
• To build a network among communications and advertising students all over the ASEAN region.
• To inspire undergraduates to be bold and creative in decision making.
• To expose undergraduates to the evolving and creative world of advertising.
• To serve as a platform for exchanging ideas among undergraduates who will revolutionize the advertising scene.