1. YKT 101/3 - Introduction to Human
Dr. Juliana Abdul Wahab
This course introduces students to the basic
aspects of human communication from a competence perspective. Students will be
introduced to motivation, knowledge and skills as tools for competence
The first part of the course will discuss the basic
process in an effective communication such as perception, verbal and non-verbal
communication, listening skills and basic communication models.
second part will deal with competence communication in the contexts of
interpersonal communication and group
Morreale, Spitzberg dan Barge. (2001). Human
Communication: Motivation, Knowledge & Skills. London: Wadsworth.
Vito, Joseph A. (2001). Human Communication: The Basic Course. Harper Collins
Tubbs, Stewart L. and Moss, S. (1994). Human
Communication (ed.7). New York: McGraw Hill, Inc.
2. YKT 102/3 -Introduction To Mass
First Semester Second
Dr. Hamima Dona Mustafa Ms. Hamidah Abd Hamid
Ms. Hamidah Abd.
The first part of the course will build the foundation
for understanding concepts and process of mass communication. The course will
then look at the history, and development of newspapers, magazines, films, radio
and television. From here the discussion will move on to the structure and
operations of the institutions. Particular attention will be given to enduring
issues such as `media bias', stereotypical portrayals, ownership and control on
the media. Finally, the course will discuss the technological development of the
media and their social implications.
Dominick, J. (2002).
The Dynamics Of Mass Communication: Media in the Digital Age. (ed. 7). New York:
Downing, J. et al. (1990). Questioning The Media: A
Critical Introduction. Newbury Park, California: Sage.
Marsh, H. (1995).
Creating Tomorrow’s Mass Media. Fort Worth: Harcourt Brace College
McQuail, D. (1994). Mass Communication Theory. London:
Vivian, J. (1997). The Media of Mass Communication. Fourth edition
Boston: Allyn and Bacon.
3. YKT 103/3 - Communication and
Dr. Hamima Dona
Students will be exposed to various approaches which
have been used to explain the relationship between communication and society,
including the critical perspective. Emphasis will be placed upon the
relationship between sharing of meaning and communication. The relationship
between media ownership and power will also be discussed. The effects of the
media upon the audience and vice-versa will be considered within the context of
national and international environments.
Curran, J, dan
Gurevitch, M. (eds) (1991). Mass Media and Society. London: Edward Arnold.
Asiah Sarji. (1991). Penyiaran dan Masyarakat. Kuala Lumpur: Dewan
Bahasa dan Pustaka.
Mohd. Safar Hasim. (1996). Akhbar & Kuasa. Kuala
Lumpur: Penerbit Universiti Malaya.
McDaniel, Drew O. (1994).
Broadcasting in the Malay World. Norwood: Ablix Publishing Corp.
Ahmad Saman. (1996). Peranan Media dalam Masyarakat Moden. Kuala Lumpur: Dewan
Bahasa dan Pustaka.
4. YKT 111/4 - Communication Theory and Research
Ms. Wang Lay Kim
Dr. Mahyuddin Ahmad @ Abdul
The course emphasises two primary disciplines -
sociology and psychology - which have influenced communications research and
theory building. Students are encouraged to understand that there are a number
of perspectives within both disciplines that have been influenced by a variety
of ideologies and world views. Students are also made aware that the strategies
and methods employed in communications research are, in turn, informed by these
Cuff, E.C., Payne G.C.F. et al. (eds) (1979).
Perspectives in Sociology. London: George Allen & Unwin.
M. et. al (eds) (1982). Culture, Society and the Media. London:
Jensen, K.B. and Jankowski, N. (1991). A Handbook of Qualitative
Methodology for Mass Communication Research. London: Routledge.
D. (1992). Media Performance. London: Sage.
Morley, D. (1980). The
Nationwide Audience. London: BFI.
5. YKT 112/4 -
Communication For Social Development
Dr. Mohammed Zin Nordin
The course will analyse the role,
problems and issues of communication in development in three sections. They are:
the transformation of traditional societies to "modern" ones based on economic
modernization, the impact of colonialism and dependency, and problems of the
Third World countries with the state exercising strong political influence over
Jayaweera, N. dan Amunugama, S. (1995).
Mengkaji Semula Komunikasi Pembangunan. Kuala Lumpur: Dewan Bahasa
Jomo, K.S. (1991). Masyarakat Malaysia: Cabaran
Sosio-Ekonomi. Kuala Lumpur: Insan.
Melcote, S:R. (1991). Communication
In Development In the Third World. New Delhi: Sage Publication.
Everest (1997). Diffusion of Innovations, New Jersey, USA Free Press.
Rahman Embong (2003). Pembangunan dan Kesejahteraan Agenda Kemanusiaan Abad
ke-21, Bangi, Penerbit UKM.
6. YKT 211/4 - Communication Theory and Research
Assoc. Prof. Dr. Shanthi
The students will be exposed to various approaches to
communication research - content analysis, experiment, field work and various
aspect of qualitative research. Emphasis will be placed upon the understanding
of the elements and techniques of conducting a research. Value, ethics and
ideologies in research will also be discussed.
(1991). Media Research Techniques. California: Sage.
Bailey, K.D. (1992).
Kaedah Penyelidikan Sosial. Translated by Hashim Awang. Kuala Lumpur:
Holsti, O.R. (1969). Content Analysis for the Social Sciences and
Humanities. Massachussetts: Addison-Wesley.
Syed Arabi Idid (Tr.) (1999).
Analisis Kandungan. Bangi: Jabatan Komunikasi, Universiti Kebangsaan
Wimmer, R.D. dan Dominick, J.R. (2000). Mass Media Research. An
Introduction. (Ed. 6). Belmont, Calif.: Wadsworth Publishing Co.
7. YKT 212/4 - Communication and
Assoc. Prof. Dr. Mustafa Kamal
Culture is looked upon as an arena of "struggle"
between social forces concerned where messages transmitted via mass media would
bring meanings and images of signficance at the national as well as
The dynamics of this transmission of messages and
images will be analysed through case studies.
(1997). An Introduction to Cultural Theory and Popular Culture. London:
Burnett, R. (1996). The Global Jukebox. London:
Sabin, R. (1993). Adult Comics: An Introduction. London:
Penley, C. dan Ross, A. (1991). Technoculture. Minneapolis:
University of Minneapolis press.
Grossberg, L. Nelson, C, &
Traichler, P. (1992). Cultural Studies. New York: Routledge.
8. YKT 213/4 - Communication, Power and
Ms. Wang Lay Kim
course studies the relationship between communication systems and developments
in society. It has been argued by some quarters that these developments are
based on class inequalities which have, in turn, resulted in conflicts within
and between societies. This argument is assessed here. Further, numerous
questions pertaining to the use of communications in overcoming conflict and
building a consensus are introduced and evaluated. In this context, the course
critically examines the belief that any consensus that is attained is invariably
in the interest of dominant groups in society.
et. al. (Peny.) (1993). Mass Media and Society. Edward Anold:
Jomo, K. S. (1990). Growth and Structural Change in the Malaysian
Economy. Macmillan: London.
Mustafa Kamal Anuar (1994). “The Malaysian
Press and Representation of Minority Groups”. Sojourn, 9(2): 200 -
Wang Lay Kim (2001). “Media and Democracy in Malaysia”. Journal of
The European Institute for Communication and Culture (Jovnost). Vol. VIII. No.
Zaharom Nain (1994). “Commercialization and Control in a Caring
Society: Malaysian Media Towards 2020”. Sojourn, 9(2): 178 -
9. YKT 214/4 - Communication
Assoc. Prof. Zaharom
This course begins with an analysis of the historical
development of communication technology and theories and approaches related to
the whole notion of information revolution. It will then look at the development
of technology and its implications in societies. Students will need to look at
the development of technology within the wider context which includes flow of
information, sovereignty of state and
Boyd-Barret, O. (1998). “Global News Agencies”.
In The Globalization of News (eds). Boyd-Barrett, O & Rantanen, T. London.
Schiller, D. (1999). Digital Capitalism. The MIT Press, Cambridge,
Schiller, H., (1996). Information Inequality. New York
& London: Routledge.
Susan Siew and Wang Lay Kim. (1996). Using New
Communication Technology To Increase The Status of Women: Reality or Illusion?
In Media Asia, Vol 23, No. 2. Singapore: AMIC.
Journal of Social Issues
in Southeast Asia, Vol. 9, No. 2, October, Singapore: ISEAS.
10. YWP 215/3 - Introduction To
Tuan Haji Haroon Haji
This course introduces minor student to the journalism
industry and world. They will be theoretically exposed to the journalism field.
Student will be introduced to the various newswriting techiques and mechanism,
including the media laws. Focus will also be given to the profession and career
in the journalism industry.
Gans, H. J. (1979). Deciding
What’s News. London: Constable.
Menchee, M. (1977). News Reporting and
Writing. Dubuque, Iowa: WCB.
Brian McNair (1998). The Sociology of
Journalism. London: Arnold.
Jeremy Tunstall (1996). Newspaper Power.
Oxford: Clarendon Press.
Sulaiman Masri (1997). Komunikasi Berkesan,
Penulisan Berita, Rencana dan Ulasan. Shah Alam: Fajar Bakti.
11. YBP 221E/3 - Planning and Evaluation of Communication
Assoc. Prof. Dr. Khor Yoke
This course will begin by introducing the strategic
campaign planning model that comprises 10 steps: problem and needs
identification, objective formulation, strategic and message development, media
planning, management planning, training, implementation and evaluation. Students
will be expected to plan and implement a campaign based on selected
Rice, E. R. and Atkins, A.K. (1989). Public
Communication Campaigns. Newbury Park: Sage.
Moriarty, Sandra E. (1991).
Creative Advertising: Theory and Practice. Englewood Cliff: New Jersey Prentice
Schultz, Don E. (1996). Strategic Advertising Campaign.
2nd.ed. Chicago: Crain Books
Adhikarya, R. and Posamentier, H. (1984).
Motivating Farmers for Action: How Strategic Multi-media Campaigns Can Help.
Eschborn, Germany: GTZ.
12. YBP 223/3 -
Tuan Haji Mohamad Haji Md.
This course consists of three main components:
Understanding advertising institutions and its environment; analysis of planning
objectives, management and evaluation and advertising activities and creative
strategies in advertising implementation, e.g., creative thinking, product and
non-product promotion, copy/script writing and multimedia approach. Students are
required to propose an effective integrated marketing communication
Wells, W., Burnett, J., and Moriarty, S., (1992).
Advertising: Principles and Practice. N. Jersey: Prentice Hall,
Mohamad Md. Yusoff (1996), Konsep Asas Periklanan. Kuala Lumpur:
Ishak, Ahmad Sidin and Norbathi Baharuddin (1993). Asas Periklanan.
: Kuala Lumpur: DBP
Barban, A.M. Cristol, S.M. and Kopec, F.J. (1987).
Essentials of Media Planning. Illinois: NTU Business Books. Translated (Mohamad
Md. Yusof) DBP.
Mohamad Md. Yusoff (1999), Iklan dan Masyarakat. Kuala
13. YBP 224/3 - Public
Ms. Kamaliah Haji
This course is divided into a series of effective
public relations approaches. Discussions will center on contemporary public
relations practices; principles of public relations; basic research both formal
and informal; target population or audience analysis; proposed plans for
actions; relevant mass media selections and other communication processes
needed. As part of the course requirement, students will be asked to examine
several local case studies and to propose an effective public relations
Cutlip, S., Center, A., and Broom, G. (2002).
Effective Public Relations. Englewood Cliffs.
New Jersey: Prentice-Hall
Baskin, Otos and Aronoff, C. (1998). Public Relations: The
Profession and the Practice. (4th.ed). Dubuque: Brown &
Newsom, D,. Turk, J.X., Kruckeberg, D. (2000). This is PR: The
Realities of Public Relations. (7th.ed). Singapore: Wedworth.
dan Scott, A (2000). This is PR: The Realities of Public Relations. Belmont,
California: Wadsworth Publishing Co.,
Nolte, L. dan Wilcox, D. (1998).
Fundamentals of Public Relations. Professional Guidelines, Concepts and
Integrations. New York: Pergamon Press (2nd. ed).
226/3 – Promotional Writing
The course will expose students to the varieties of
promotional writings i.e advertising, public relations and marketing
communications. Emphasis will be placed on the essentials of writing, styles and
forms and the various facets of promotional media writing. The ethical
considerations and the roles of promotional writers will be also
Benton, Philip Ward (1990). Advertising Copy
Writing, NTC Business, Lincolnwood, Illinois.
Newsom, Doug and Carrell,
Bob (1998). Public Relations Writing: Form and Style, Wodsworth,
Meske, Milan D (1998). Copywriting for Electronic Media: A Practical
Guide, Wodsworth, CA.
Valladares, June A (2000). The Craft of
Copywriting, Response Book, CA.
15. YBP 327/3 -
Tuan Haji Mohamad Haji Md
This course will blend the theoretical and practical
aspects. The theoretical aspect will introduce students to concepts, principles,
procedures, strategies and data sources available to media planners in Malaysia.
The practical aspect will expose students to qualitative methods, and actual
case studies. These will familiarise the students with the activities of
planning, analysis, evaluation and comparison between
Mohamad Md. Yusoff (1992). Asas Perancangan Media,
Kuala Lumpur, DBP (Terjemahan).
Hall, R.A. (1987). Media Math: Basic
Techniques of Media Evaluations. Lincolnwood, Ill: NTC Business
Media Guides (2003/4) White Knight Communication, Kuala Lumpuer.
Urbana-Champaign, Ill.: Department of Advertising, College of Communication,
University of Illinios of Urbana Champaign.
Sissors, J.Z. and Goodrich,
W.B. (1982). Media Planning Workbook. Chicago: Crain Books.
and Petray, E.R. (2000). Advertising Media Planning. Chicago: Crain
16. YFP 221E/3 - Audio
Dr Juliana Abdul
The course begins with an introduction to basic
principles and techniques in audio production.
The course will also explain
and discuss the various formats of audio production, i.e. entertainment
programme, interview, news, advertisement, public service announcement and
The students will be asked to plan and run a number of
audio continuity sessions (live broadcasts) by playing the roles of announcers,
news reader and interviewers.
Gough, H. (1982). Planning,
Presenting dan Producing the Radio Programme. Kuala Lumpur:
Redfern, B. (1985). Teknik Penerbitan Radio. Trans. by Rahimah
Hashim K.L.: DBP.
De Maesneer, P. (1986). Inilah Berita (trans). K.L.:
Baird, L. (Ed.)(1992). A Guide to Radio Production. Sydney: Allen
17. YFP 222/3 - Script Writing and
Mr. Muhammad Hatta Muhammad
This course introduces students to various aspects and
techniques of developing screenplay for feature film and documentary film
script. Along with these, basic aspects of filming will also be taught. After
several weeks of lectures, students will be given assignments to practise
scriptwriting. They will also propose an idea for a full-length feature script
along with documentary film script and will develop the script in
Field, S, (1984). Screen Writer’s Workbook. New
York: Dell Publishing.
Field, S. (1992). Screenplay: The Foundation of
Script Writing. New York: Dell Publishing.
Nash, C and Oakey, V (1974).
The Screen Writer’s Hand book: What to Write, How to Write, Where to Sell it.
New York: Harper and Raw Publishers.
Johnson, R. And Bone, J. (1995).
Understanding the Film: An Introduction to Film Appreaciation. Linconwood,
Kinois: National Textbook Company.
18. YFP 223E/3 -
Television Production I
Dr. Juliana Abdul
Mr. N.V. Prasad
The course begins with an
introduction to various production systems and production elements in
television. The students are then introduced to basic video and studio
equipment. Students begin formal training in handling and using video equipment.
Television production in two categories, that is production with a single camera
and production with multiple cameras are taught. Student produce a ‘short’ video
grogramme using single camera technique and a magasine programme inside the
studio with multiple camera system.
Zettle. Herbest (2000),
Television Production Handbook, (7th. ed): USA. Wordsmooth.
(1989). The Technique of Television Production. London: Focal
Wurtzel, A. dan Acker, S. (1989). Television Production. New York:
Watts, H. (1990). On Camera. London: BBC
Robert, B. Musburer (1993), Single Camera video Production,
London: Focal Press.
19. YWP 221/3 - Journalism
Tuan Haji Haroon Haji
There are two major components in this course. In the
first part, students will learn the techniques of writing for newspapers and
magazines. They will learn the format and styles of writing used in publication.
Students will also be trained in the methods of gathering information for news
writing. Apart from writing news from assigned "beats'', students will also
write news from speeches, press releases and
Sulaiman Masri (1990). Penulisan Berita dalam
Bahasa Melayu. Kuala Lumpur: Dewan Bahasa dan Pustaka.
Meyer, P. (1979).
Precision Journalism. Bloomington, Indiana: Indiana University
Siebert,F., Peterson, T., and Wilbur S. (1987). Empat Teori
Akhbar. (Trans.). Kuala Lumpur: Dewan Bahasa dan Pustaka.
Kua Kia Soong
(ed.)(1990). Media Watch, The Use and Abuse of the Malaysian Press. Kuala
Lumpur: The Resource & Research Centre.
Mansor Ahmad (1986). So you
want to be a journalist.? Kuala Lumpur: Pustaka
20. YWP 222E/3 - Introduction to Desktop
Assoc. Prof. Dr. Adnan
This course provide basic understanding, knowledge
and skills on publishing technique using micro-computer, particularly for
in-house publication. It covers practical knowledge on page design and make-up
using various desktop publishing softwares including QuarkXpress and Adobe
Photoshop. Focus will be given to designing newspaper, magazine, brochure and
Giles, V. & Hodgson, F.W. (1990). Creative
Newspaper. London: Henemann Professional Publishing
Moen, Darul R.
(1984). Newspaper Layout and Design. Ames, Iowa: The Iowa State University
Parker, R.C. & Berry, P. (2000). Looking Good in Print.
4th.Ed. Chaper Hill, N.C: Ventana Press.
Lichty, Tom (1994). Design
Principles for Desktop Publishers. 2nd.Ed. Belmont, California: Wadsworth
21. YWP 223/3 - Feature
Dr. Hamima Dona Mustafa
Dr. Azman Azwan
Students will be exposed to the various methods of
generating ideas for features: from reading to observation. Students will be
guided on methods of data collection and write various kinds of features: news,
profile, analysis, informative, how-to, personal experience and narrative.
Current issues, such as, family, health, environment and education will be the
subjects for feature writing. Personalities whom they could emulate will also be
Schaffer, James. et.al. (1998). Journalism
Matters. New York: West Publishing.
Rich, Carole. (1997). Writing and
Reporting News. New York: Wadsworth Publishing.
Mus Chairil Samawi.
(1997). Penulisan Rencana Berkesan. Kuala Lumpur: Dewan Bahasa dan
Jacobi, Peter P. (1991). The Magazine Article: How to Think it,
Plan it, Write it. Cincinnati, Ohio: Write’s Digest.
Adibah Amin. (1983).
Silap tu sayang.... Kuala Lumpur: Berita Publishing Sdn.
22. YBP 325E/3 - Creative Communication
Assoc. Prof. Dr. Khor Yoke
This course continues the teaching and learning process
on communication campaign started in YBP221. As an applied course which focuses
on building of skills for campaign implementation, students will produce
creative campaign materials based on the following steps: (1) identification of
campaign problem and need assessment, (2) objective formulation positioning, (4)
audience analysis and segmentation, (5) media selection, (6) message design and
development of creative materials and (7) pre-testing of media materials. This
course takes a multi-disciplinary approach by applying theories from social
psychology, sociology, education and
Adhikarya, R. (1994). Strategic Extension
Campaign: A Participatory Oriented-Method of Agricultural Extension. Rome:
McKee, N. et.al (2000). Involving People Evolving Behaviour. Penang:
Moriaty, S.E. (1991). Creative Advertising: Theory &
Practice. Englewood Cliff, New Jersey: Prentice Hall Inc.
Pfau, M. dan
Parrot, K. (1993). Persuasive Communication Campaigns. Massachusetts: Allyn
Reis, Al dan Trout, J. (1986). Positioning: The Battle of
your Mind. New York: McGraw Hill.
Salmon, C.T, (1989). Information
Campaigns: Balancing Social Value and Sosial Change. Newbury Park: Sage
23. YBP 326/3 - Corporate
Ms. Kamaliah Hj.
This course consists of four major parts. The first
part introduces corporate communication and its importance in today's business
and management world. Concepts underlining corporate communication, its
function, organizational structure and communication will also be discussed. The
second part looks at corporate image, identity and reputation. Students are
exposed to types of image, corporate identity and solid reputation. Steps in
designing programs to strengthen the corporate image, identity and reputation
are taught here. The third part looks at various relations in corporate
communication. The importance of maintaining relationship with the media,
government, employees, stockholders are examined. Various communication tools
and the latest information technology to assist corporate communication are
discussed. The last part covers integrated marketing communication and its
function in corporate communication.
Argenti, P. (2002).
Corporate Communication. Boston: Irwin the Gran-Hill.
(1986). Company Image and Reality: A Critique of Corporate Communication.
Eastbourne: Holt, Reinhart & Winston.
Jackson, O. (1987). Corporate
Communication for Managers. London: Pitman.
Poster, M.F (1985).
Competitive Advantage: Creating and Sustaining Superior Performance. New York:
The Free Press.
Van Riel, C. (1995). Principles of Corporate
Communication. Singapore: Prentice Hall.
24. YFP 321/3 -
Dr. Juliana Abdul
Television is one of the most inportant social
instituitions. The aim of the course is to analse the functions and importance
of television in society. Issues relating to television as a medium of
information, news and entertainment will be discussed in relation to the
development of TV genres. The courses will also gockus on the developments on of
technology and its inplicatications on the medium.
T. (1981). Popular Television and Film: BFI.
Fiske, J. (1987). Television
Culture. London: Routledge
Rowland, W. et. al. (1984). Intrepreting
Television. California: Sage
Tunstall, J. (1993). Television Producers,
25. YFP 322/3 - Film Production
Mr. Muhammad Hatta Muhammad
This course begins with an introduction to
scriptwriting. Students will be introduced to feature film, documentary and
filmlet scriptwriting. Students will also learn the concept of filmic time and
filmic space and finally the making of “story board”. In component two, there
will be more intensive training on Cinematography work will be introduced to
audio techniques. It includes the sound recording technique of using various
types of microphones and Nagra 4.2. The technique of post-production sound
including the transfer of sound from 1/4” to 16 mm tape and the technique of
sound mixings practiced. In component four, students will be introduced to
editing techniques which will focus on rough cut, fine cut and audio
Backayy, L. (1980). In Focus: A Guide to Using
Films. New York: Zoetrope.
Katz, Steven D. (1991). Film Directing Shot by
Shot:Visualizing from Concept to Screen. Studio City California: Michael Wiese
Malkiewicz, J. (1989). Cinematography: A Guide for Film
Makers and Film Teachers. Prentice Hall.
Verne and Carlson, S. (1981).
Professional Cameraman’s Handbook. Boston: Focal Press.
Carlson, S. (1985). Professional Lighting Handbook. Boston: Focal
26. YFP 323/3 - Television Production II
Mr. N.V. Prasad
exposed to production techniques and are given further opportunities to use
these technique in their production assignments. Student will be given training
in the professional Betacam recording and editing systems for their outdoor
assignments. They will learn to use and manage a crew and a set in the studio
system. The students will also role-play the parts of cameraman, switcher, floor
manager, and producer. Their production assignment include a studio productions
television magazine, programme with there segments, an interview, an outdoor
feature and entertainment segment. Studio and outdoor recordings are assigned;
these are followed by editing and laying a narrative track. Students will report
to the lecturer on all productions. Upon completion, productions will be
screened for class preview sessions which include discussions and critical
Millerson, G. (1982). The Technique of Lighting
for TV and Motion Pictures. Kent: Focal Press.
Millerson, G. (1983).
Video Camera Techniques. Kent: Focal Press.
Watts, Harris (1982). The
Programme Maker’s Handbook. London: Starstream Books.
YFP 324/3 - Cinema Studies
Mr. Mohammad Hatta
The first part of the course will construct
the fundamental of understanding the concept of cinema language and the basic
elements of creative design in motion picture - the camera, cinematography,
production design, editing, lighting, sound, narrative, directing style and the
like. The second part will analyse and explicate several international films
from various aspects via screening, research and
Bone, J. and Johnson, R. (1997). Understanding
the Film. An Introduction to Film Appreciation. Lincolnwood: NTC Publishing
Group. PN 1994J682 1997
Bordwell, David/Thompson, Kristin (1979). Film
Art: An Introduction. New Delhi: Prentice Hall.
Ellis, Jack C. (1995). A
History of Film. Boston: Allyn and Bacon. PN 1993.5 A1E473.
Mohamed. (1999). Sinema dan Penonton di Malaysia. Pulau Pinang: Universiti Sains
Malaysia. Koleksi Khas.
Sterrit, D. (1999). The film of Jean Luc Godard,
Seeing the Invisible. Cambridge. United Kingdom: Cambridge University Press.
28. YWP 321/3 - Journalism
Assoc. Prof. Dr. Mansor Ahmad
In this course, student immerse themselves fully in
the practice of journalism and the overall process of publishing a newspaper.
Apart from studying the history of journalism in Malaysia and the laws related
to its development, students are involved in producing their own campus
newspaper. This process incorporates the planning, reporting, editing, layout,
headline writing, publishing and the final distribution of their newspaper. This
experience is garnered through the publication of the campus newspaper, Berita
Ahmad Sebi. (1991). Media, Tinta dan Kuasa. Kuala
Lumpur: Media Indah.
Belsey, Andrew & Ruth Chadwick. (ed) (1992).
Ethical Issues in Journalism and the Media. London: Routledge.
Brendan. (1997). Writing Feature Articles. Oxford: Focal Press.
Ahmad Saman. (1995). Penulisan dan Media. Kuala Lumpur: Dewan Bahasa dan
Sulaiman Masri. (1997). Komunikasi Berkesan: Penulisan Berita,
Rencana, Ulasan. Kuala Lumpur: Fajar Bakti.
29. YWP 324/3
- Seminar on Media, Science and Environment
Prof. Zaharom Nain
This course will introduce the broad
range of environmental issues facing the world and how the media report these
complex issues. It will also look at the constraints faced in reporting science
and environmental issues as well as the role of media in influencing how people
understand and evaluate these issues.
Goldsmith, M. (1986).
The Science Critic: A Critical Analysis of the Popular Presentation of Science.
London: Routledge & Keagan Paul.
Sandman, P. (1986). Explaining
Environmental Risk. Washington, D.C: EPA.
Friedman, S. and Friedman, K.
(1988). Reporting on the Environment: A Handbook for Journalist. Bangkok: Asian
Forum of Environmental Journalists and ESCAP.
325/3 - Science Writing & Reporting
Hamidah Abd Hamid
This course will expose students to the
techniques of gathering, writing and reporting of news on science and
environment issues. Students will analyse and compare media reports with
scientific journals on scientific findings, issues and controversies. Based on
various sources of information such as scientists, press releases, conferences,
internet etc, students will put into practice the techniques of science
Knudson, M. dan Blum, D. (1997). A Field Guide for
Science Writers. New York: Oxford University Press.
Flaste, R. (1991).
The New York Times Book of Science Literacy. New York: Times Book.
Chairil Samani. (1997). Penulisan Rencana Berkesan. Kuala Lumpur: Dewan Bahasa
Friedman, S., Dunwoody, S dan Roger, C. (1986). Scientists
and Journalists: Reporting Science as News. New York: The Free
Halliday, M.A.K. dan Martin, J.R. (1993). Writing Science:
Literacy and Discursive Power. Basingstoke, Hampshire: Falmer
31. YWP 326/3 - Newspaper Production and
Assoc. Prof. Dr. Mansor Ahmad
Prof. Dr. Mustafa Kamal Anuar
Dr. Azman Azwan Azmawati
This is a practical course that requires students to
produce and manage the distribution and sale of campus newspaper Berita Kampus.
The laboratory newspaper will also expose students to layout design, print
management and distribution.
Mus Chairil Samani (ed) (1996).
Diskusi Etika Kewartawanan. Kuala Lumpur: Jabatan Komunikasi, UKM.
Sidin Ahmad Ishak (1996). Strategi Penulisan. Kuala Lumpur: Jabatan Komunikasi,
Mehra, Achal (ed) (1988). Newspaper Management in the New Multimedia
Age. Singapore: AMIC.
Mencher, M. (1997). News Reporting and Writing
(7th. ed). Brown & Benchmark Publishers.
Frazel, D. (1996).
Principles of Editing. Singapore: McGraw-Hill Book
32. YWP 327E/3 - Advanced DTP
Assoc. Prof. Dr. Adnan
This course is a continuation of YWP 222 -
Introduction to DTP. It is a practical oriented course whereby students are
given the opportunity to practice their DTP skills and knowledge by producing
laboratory newspaper, Berita Kampus. This course covers various aspects of
electronic and online publishing including webpage design, digital imaging and
photo journalism. Students will be taught several computer software including
Adobe Creative Team (2000). Adobe
Acrobat 4.0 Classroom in a Book (The Classroom in a Book Series). Adobe
Brooks, Brian S. (1997). Journalism in an Information Age. Boston:
Allyn and Bacon.
Musburger, Robert B. (1991). Electronic News Gathering.
Boston: Focal Press.
Reddick, Randy & King, Elliot (1995). The Online
Journalist. Using the Internet and Other Electronic Resources. Fort Worth:
Hancourt Brace College Publishers.
33. YKT 300/4 -
Second year students will be sent for
their training in industries/organisations at the end of the second semester for
8 weeks which carries 4 units. The objectives of the programme is to expose and
equip students with actual industry/organisation experience in their major area
of specialisation. This is in line with the philosophy of blending theory and
practice in the field. The placement of students in the industries/
organisations will be based on their areas of
34. YBP 341E/9 - Persuasive Communication
Assoc. Prof. Dr. Khor Yoke Lim
Prof. Dr. Mohammed Zin Nordin
Mr. Alias Ibrahim
persuasive communication package of 9 credit units is offered in the final
semester. Students who are registered for this package will be given the
opportunity to plan, implement and evaluate campaigns. Communication campaigns
will focus on development communication, advertising promotion and public
relations. Details of the package are as follows:
a. Situational Analysis
c. Campaign management and Implementation
- Data Collections - Media
- Identification of problems - Promotional & campaign
b. Production of Media Materials d. Evaluation
Creative production - Advantage and importance of assessment
- Media planning
- Campaign assessment report
- Production of prototype audio-visual materials
- Campaign effectiveness evaluation
- Pre-testing campaign
35. YFP 341E/9 - Film & Broadcasting
Assoc. Prof. Dr. Shanti Balraj
Mr. Muhammad Hatta Mohammad Tabut
Mr. N.V Prasad
300 level practical package aims to expose students to knowledge and
professional skills in the areas of film and broadcasting. Students are
encouraged to experiment and be creative through project activities. This is the
opportunity to test their ideas, imagination on current issues. The course
consists of 4 main components:
1. Students will be exposed to the
understanding of the Malaysian culture and international
influence on film,
audio and video production.
2. Students will write scripts and screenplay
as well as explore the various genre in studio
audio and television
production, and video production on locations Emphasis will be given
skills in info programme presentation, audio & visual development, editing,
3. Students will organise festivals,
exhibition & seminar related to film and broadcasting.
will be given an opportunity to evaluate issues on "development" and "imagery"
of screen reality through their own production in a critical analitical
will be given to originality & innovativeness in form
36. YWP 341E/9 - Journalism
Assoc. Prof. Dr. Mansor Ahmad
Assoc. Prof. Dr.
Mustafa Kamal Anuar
Dr. Azman Azwan Azmawati
consists of three main components; newspaper production and management, magazine
and seminar. This is a practical package aims to expose students to the business
and production of newspaper and magazine in a comprehensive and intensive
manner. Students will be involved in the production of a fortnightly laboratory
newspaper - Berita Kampus. For the magazine component, students will be involved
in the production of a “camera-ready” magazine. As for the seminar component,
students will have to attend and participate in a seminar which will be held
once a week to discuss current issues related to journalism and news
37. YKT 305/3 - Independent
This course is offered to the final year students that
are interested in advancing in certain issues/fields of communication. This is a
research - based course. Students will be guided in exploring the topics and