Introduction
New Millennium Graduates (NEMGRADS) consists of a group of final year Persuasive Communication students of School of Communication from Universiti Sains Malaysia. In previous years, NEMGRADS organised social campaign on an annual basis to benefit society through various awareness and fundraising activities. For the very first time, NEMGRADS 2009/2010 has taken a step forward by proposing to organise a seminar entitled “The Corporate Social Responsibility (CSR) Efforts by University for the Environment”. NEMGRADS proudly announces that we will be collaborating with the Institute of Public Relations Malaysia (IPRM) and Division of Industry & Community Network (BJIM) Universiti Sains Malaysia. Apart from that, NEMGRADS will launch its IPRM Student Chapter during the seminar. The seminar will be bringing together practitioners and students to address key issues on the environment and the university’s corporate social responsibility efforts towards preserving the environment. |
Theme
- Corporate Social Responsibility (CSR)
- Environment
- Communication
- Green Public Relations
Objective
- To discuss the importance of university roles and functions in relation to CSR efforts for the environment.
- To examine the development of CSR initiatives in university especially in area of environmental preservation and awareness.
- To determine future direction of university CSR initiatives for environment and how it can improve in future.