B.Braun Corporate Communication Plan Competition

COMPETITION TITLE

Creative Corporate Communication Plan

OBJECTIVE
1. To develop a creative corporate communication plan that is practical and relevant to B.Braun Medical Industries Sdn. Bhd.
2. To strengthen the position of B. Braun Medical Industries in the healthcare industries.

WHAT YOU NEED TO DO
1. Analyse the current "healthcare provider" industry. As far as possible include facts and figures to support your argument.
2. Base on your analysis, develop a corporate communication plan that can be implemented by B. Braun Medical Industries

· All entries must include documented research in both soft and hard copy.

· The text of the research should not be more than 20 pages, excluding charts and graphs.

· Please include an original copy of the questionnaire used to attain data. Include complete citation and references.

· 'Healthcare Provider' companies* to be presented must be companies that produce:

1.1 Healthcare Equipment
1.2 Surgical Peripherals
1.3 Hospital Services

* These companies do not include pharmaceutical or drug companies.

JUDGING CRITERIA

The judging criteria will be based on the following : -
1. Clarity and depth of research.
2. Presentation of research finding. Use charts and graphs whenever appropriate.
3. Creativity of the corporate communication plan.
4. Practicality and workability of the corporate communication plan.

RULES & REGULATIONS

1. You must be either a full-time or part-time student.

2. You may enter either through your university or college.

3. All submission should be in the English language.

4. Each entry costs RM 20. There is no limit to the number of entries you may submit but each entry must be accompanied with an entry fee.

5. Attach a copy of the entry form at the back of the research report.

6. If the entry is made by the college / university:
· collate all entries
· list them in a master list
· attach a complete set of all the photocopied forms
· ensure your cheque covers the total number of submissions
· the Dean / Principal must sign and stamp the entry form.

7. The maximum number of students per group per entry is five (5). Please write the names of all group members in the entry form.

8. Crossed cheque or money order(s) should be made to: Bendahari USM. Write your name, address and telephone number on the back of the cheque.

9. All items submitted are non-returnable. B.Braun as the sponsor for this competition will have the sole rights to these items. ADWAVE 2003 will not be responsible for any loss or damage of work submitted.

10. Send your entries to:

ADWAVE 2003,
Communication Research Competition,
School Of Communication,
USM 11800 Minden,
Pulau Pinang.

11. All entries must reach us by 5:00 pm, 27th December 2002. Late entries will not be accepted.

12. All desicions are final.

13. For enquiries, please contact
Ms. Bong Mei Chin at 012 - 368 2400 (usdollar14@yahoo.com) or

Mr. Tiong Jia Soon at 016 - 565 2133 (jasontiong@hotmail.com)

or fax to : 04 - 657 7736