SPONSORSHIP
At the very beginning, ADWAVE started with individual sponsorship and the
support from some enterprises. Therefore, only exhibitions were organized.
In
ADWAVE 1998, we received the support from Association of Accredited
Advertising Agency (4A’s), School of Communication, USM and some
companies such as Ban Hin Enterprise Sdn. Bhd., Xian Tek Aquarium and Hoe
Heong Biscuits. With RM3,800.00 worth of sponsorship, we held a Creative
Advertisements Competition.
2002 marked the first time major corporations sponsoring ADWAVE to a tune of
RM40,000. Later, we managed to increase the amount to RM60,000 in ADWAVE
2003, due to the tremendous support from our sponsors.
We are proud to state that Nestlé’s Nescafe 3 In 1 and
B Braun Medical Industries Sdn. Bhd. continued to support ADWAVE in
previous years as our main and co-sponsor respectively. Our Official Press
was The Star while the Official Hotel was Vistana Hotel.
Besides that, we succeeded in inviting the Penang Tourism Corporation
as our co-sponsor, and 225 Restaurant as the main
caterer. All these made ADWAVE 2003 a memorable and successful event.
In line with the above, our publicity team had also extended our publicity
effort of ADWAVE and of our sponsors to ASEAN’s universities and colleges,
such as Thailand and Singapore.
