WHAT DO WE DO ?
Kempen Rakan Trafik@USM will adopt the non-direct strategy that focus on the social and peer environment rather than the drivers themselves. Peer groups have shown to exerts tremendous influences on youth. Therefore, the campaign seeks to motivate and empower the university students to intervene in the driving behaviors of the high risk drivers, by telling the driver when they felt his/her driving is unsafe.
Social connections are very important to young people. Teens value their friendships and fear damaging them. That’s why teen drivers will listen to their friends when they tell about reckless driving. In conjunction with the campaign, several integrated programs will be organized.
Kempen Rakan Trafik@USM therefore highlight on various high-profile exhibition, workshops, movie sharing, Catch U photo taking competition, Public Service Announcement Competition and many others. Do not hesitate to log on to FACEBOOK now and become a fan of this group. Together we can change the world to become a better place for you, your friends and your loved ones.