8.00 – 8.30 am

Registration

8.30 – 9.00 am

Arrival of VIP

9.00 – 9.10 am

Negaraku and Menara Ilmu

9.10 – 9.15 am

Prayer recitation

9.15 – 9.25 am

Speech by Project Director: Ms. Rajeswary D/O Rajandran

9.25 – 9.35 am

Speech by Dean: Associate  Professor Dr. Adnan Hussein

9.35 – 9.50 am

Speech by USM Vice Chancellor, Professor Tan Sri Dato'
Dzulkifli Abd Razak

9.50 – 10.10 am

Speech by Deputy Minister, Ministry of Energy, Green Technology & Water, Malaysia, Y.B. Hjh Noriah Bt Kasnon
& Seminar Launching

10.10 – 10.30 am

Speech by IPRM President,  Professor Dato’ Mohd Hamdan Adnan, APR, FIPR & Launching of IPRMSA – USM Chapter

10.30 – 10.45 am

Malakoff Video Show
Mock Cheque Presentation

10.45 – 11.00 am

Souvenir Presentation

11.00 – 11.15 am

Exhibition Booths visit by VIP

11.15 – 11.30 am

Press Conference
Refreshment

11.30 – 11.45 am

Video Show on Environment

11.45 – 1.00 pm

Session 1
Speaker 1: Ms. Kam Shin Ling, Tunku Abdul Rahman College
“Corporate Social Responsibility (CSR) in the Malaysian Education System for the Environment”

Speaker 2: Ms. Putri Sekar Arum, Universitas Gadjah Mada
“University  Social Responsibility by Universitas Gadjah Mada: United Bond Between Education and  Social Responsibility”

Speaker 3: Ms. Kavitha D/O Perumal, Universiti Utara Malaysia
“Corporate Social Responsibility in Environmental Education”

Speaker 4: Ms. P. Gayathri, Universiti Teknologi Malaysia
“The Importance of Corporate Social Responsibility (CSR) by the University Students Towards the Environment”

Chair: Dr. Jamilah Hj. Ahmad, School of Communication, USM

1.00 – 2.30 pm

Lunch

2.30 – 2.35 pm

Environment PSA

2.35 – 3.55 pm

Session 2
Speaker 1: Ms. Nurul Mashita Mohd Talib, Universiti Malaya
“Tanggungjawab Sosial Korporat Media Massa dalam Konteks Perhubungan Media di Malaysia”

Speaker 2: Ms. Wawarah Saidpudin, Kolej Universiti Islam Selangor
“Bunga Raya: Pengukuhan Jatidiri Pelajar KUIS melalui  Pelestarian Alam Sekitar”

Speaker 3: Ms. Rebecca Jane Raymond, Universiti Malaysia Sabah
“Kajian Kesedaran Dalam Kalangan Pelajar UMS Terhadap Pelaporan Isu Persekitaran Tempatan dan Nasional Menerusi Media Massa serta Usaha UMS: Satu Tinjauan”

Speaker 4: Mr. Mohd Yazid Zainuddin, Kolej Universiti Islam Selangor
”Biodesel: Alternatif Bahan Bakar Organik Mesra Alam”

Chair: Ms. Nor Hayati Mohd Jalil, Faculty of Communication and Modern Languages, UUM

3.55 – 4.15 pm

Tea break

4.15 – 4.20 pm

Environment PSA

4.20 – 5.30 pm

Session 3
Speaker 1: Mr. Chua Kok Keong, Tunku Abdul Rahman College
“Going Green Among Students in Higher Education Institutions: by Law Enforcement or by Self Willingness”

Speaker 2: Mr. M.S.Tripathi, Government Polytechnic, Arvi Wardha, India
“Latest Advances in CSR Initiatives in SMEs in India Industries”

Speaker 3 : Ms. Kumutha Vijeyan, Universiti Sains Malaysia
“New Millennium Graduates Campaign 2008/09 - Kick Off Green Generation!”

Speaker 4: Mr. Muneer Musalim Said, KDU Penang
“Corporate Social Responsibility Initiatives in Response to Global Warming Issues by KDU College, Penang”

Chair: Associate Professor Dr. Kiranjit Kaur, Faculty of Communication and Media Studies, UiTM

5.30 – 6.30 pm

Discussion: IPRMSA Student Chapter

8.00 – 8.30 am

Registration & Breakfast

8.30 – 8.45 am

Video Show on Environment

8.45 – 10.00 am

Session 4:
Speaker 1: Ms. Chee Huey Loo, Tunku Abdul Rahman College
“The Effectiveness of Environmental Campaign in TAR College”

Speaker 2: Ms. Bakialetchumy D/O Tanasikaran, Universiti Utara Malaysia
“Implementation of Eco Friendly Campaign in Achieving Corporate Social Responsibility in University Utara Malaysia”

Speaker 3: Mr. Koay Khang Siean, Universiti Sains Malaysia
“Green Lung: Support A Tobacco-Free Environment”

Speaker 4: Mr. Mohamad Faiz Omar, Universiti Sains Malaysia
“Say No to Plastic Bag”

Chair: Miss Suriati Saad, School of Communication, USM

10.00 – 10.45 am

Panel Discussion: “Direction for Student Public Relations Campaign in Corporate Social Responsibility (CSR)”

Dr. Jamilah Hj. Ahmad, School of Communication, USM
Associate Professor Dr. Kiranjit Kaur, Faculty of Communication and Media Studies, UiTM
Dr. Reevany Bustami, School of Social Science, USM

Chair: Professor Dato’ Mohd Hamdan Adnan, APR, FIPR, President of IPRM

10.45 – 11.10 am

Refreshment

11.10 – 12.10 pm

Malaysian Nature Society (MNS) Workshop

12.10 – 1.10 pm

Tupperware Brands Sustainability Campaign: Miss Wong Ee Ling

1.10 – 1.40 pm

Closing Ceremony & Award Presentation

1.40 – 2.10 pm

Photography session

2.10 – 4.30 pm

Visit to Museum