Course Synopsis

1. YKT 101/3 - Introduction to Human Communication

This course introduces students to the basic aspects of human communication from a competence perspective. Students will be introduced to motivation, knowledge and skills as tools for competence communication.
The first part of the course will discuss the basic process in an effective communication such as perception, verbal and non-verbal communication, listening skills and basic communication models.
The second part will deal with competence communication in the contexts of interpersonal communication and group communication.
Morreale, Spitzberg dan Barge. (2001). Human Communication: Motivation, Knowledge & Skills. London: Wadsworth.
De Vito, Joseph A. (2001). Human Communication: The Basic Course. Harper Collins College
Tubbs, Stewart L. and Moss, S. (1994). Human Communication (ed.7). New York: McGraw Hill, Inc.

2. YKT 102/3 -Introduction To Mass Communication
The first part of the course will build the foundation for understanding concepts and process of mass communication. The course will then look at the history, and development of newspapers, magazines, films, radio and television. From here the discussion will move on to the structure and operations of the institutions. Particular attention will be given to enduring issues such as `media bias', stereotypical portrayals, ownership and control on the media. Finally, the course will discuss the technological development of the media and their social implications.
Dominick, J. (2002). The Dynamics Of Mass Communication: Media in the Digital Age. (ed. 7). New York: Mc Graw-Hill.
Downing, J. et al. (1990). Questioning The Media: A Critical Introduction. Newbury Park, California: Sage.
Marsh, H. (1995). Creating Tomorrow’s Mass Media. Fort Worth: Harcourt Brace College Publishers.
McQuail, D. (1994). Mass Communication Theory. London: Sage.
Vivian, J. (1997). The Media of Mass Communication. Fourth edition Boston: Allyn and Bacon.

3. YKT 103/3 - Communication and Society

Students will be exposed to various approaches which have been used to explain the relationship between communication and society, including the critical perspective. Emphasis will be placed upon the relationship between sharing of meaning and communication. The relationship between media ownership and power will also be discussed. The effects of the media upon the audience and vice-versa will be considered within the context of national and international environments.
Curran, J, dan Gurevitch, M. (eds) (1991). Mass Media and Society. London: Edward Arnold.
Asiah Sarji. (1991). Penyiaran dan Masyarakat. Kuala Lumpur: Dewan Bahasa dan Pustaka.
Mohd. Safar Hasim. (1996). Akhbar & Kuasa. Kuala Lumpur: Penerbit Universiti Malaya.
McDaniel, Drew O. (1994). Broadcasting in the Malay World. Norwood: Ablix Publishing Corp.
Mansor Ahmad Saman. (1996). Peranan Media dalam Masyarakat Moden. Kuala Lumpur: Dewan Bahasa dan Pustaka.

4. YKT 111/4 - Communication Theory and Research I
The course emphasises two primary disciplines - sociology and psychology - which have influenced communications research and theory building. Students are encouraged to understand that there are a number of perspectives within both disciplines that have been influenced by a variety of ideologies and world views. Students are also made aware that the strategies and methods employed in communications research are, in turn, informed by these perspectives.
Cuff, E.C., Payne G.C.F. et al. (eds) (1979). Perspectives in Sociology. London: George Allen & Unwin.
Gurevitch, M. et. al (eds) (1982). Culture, Society and the Media. London: Methuen.
Jensen, K.B. and Jankowski, N. (1991). A Handbook of Qualitative Methodology for Mass Communication Research. London: Routledge.
McQuail, D. (1992). Media Performance. London: Sage.
Morley, D. (1980). The Nationwide Audience. London: BFI.

5. YKT 112/4 - Communication For Social Development
The course will analyse the role, problems and issues of communication in development in three sections. They are: the transformation of traditional societies to "modern" ones based on economic modernization, the impact of colonialism and dependency, and problems of the Third World countries with the state exercising strong political influence over development process.
Jayaweera, N. dan Amunugama, S. (1995). Mengkaji Semula Komunikasi Pembangunan. Kuala Lumpur: Dewan Bahasa &Pustaka.
Jomo, K.S. (1991). Masyarakat Malaysia: Cabaran Sosio-Ekonomi. Kuala Lumpur: Insan.
Melcote, S:R. (1991). Communication In Development In the Third World. New Delhi: Sage Publication.
Rogers, Everest (1997). Diffusion of Innovations, New Jersey, USA Free Press.
A. Rahman Embong (2003). Pembangunan dan Kesejahteraan Agenda Kemanusiaan Abad ke-21, Bangi, Penerbit UKM.

6. YKT 211/4 - Communication Theory and Research II
The students will be exposed to various approaches to communication research - content analysis, experiment, field work and various aspect of qualitative research. Emphasis will be placed upon the understanding of the elements and techniques of conducting a research. Value, ethics and ideologies in research will also be discussed.
Berger, A.A. (1991). Media Research Techniques. California: Sage.
Bailey, K.D. (1992). Kaedah Penyelidikan Sosial. Translated by Hashim Awang. Kuala Lumpur: DBP.
Holsti, O.R. (1969). Content Analysis for the Social Sciences and Humanities. Massachussetts: Addison-Wesley.
Syed Arabi Idid (Tr.) (1999). Analisis Kandungan. Bangi: Jabatan Komunikasi, Universiti Kebangsaan Malaysia.
Wimmer, R.D. dan Dominick, J.R. (2000). Mass Media Research. An Introduction. (Ed. 6). Belmont, Calif.: Wadsworth Publishing Co.

7. YKT 212/4 - Communication and Culture
Culture is looked upon as an arena of "struggle" between social forces concerned where messages transmitted via mass media would bring meanings and images of signficance at the national as well as international levels.
The dynamics of this transmission of messages and images will be analysed through case studies.
Storey, J. (1997). An Introduction to Cultural Theory and Popular Culture. London: Prentice-Hall.
Burnett, R. (1996). The Global Jukebox. London: Routledge.
Sabin, R. (1993). Adult Comics: An Introduction. London: Routledge.
Penley, C. dan Ross, A. (1991). Technoculture. Minneapolis: University of Minneapolis press.
Grossberg, L. Nelson, C, & Traichler, P. (1992). Cultural Studies. New York: Routledge.

8. YKT 213/4 - Communication, Power and Conflict
The course studies the relationship between communication systems and developments in society. It has been argued by some quarters that these developments are based on class inequalities which have, in turn, resulted in conflicts within and between societies. This argument is assessed here. Further, numerous questions pertaining to the use of communications in overcoming conflict and building a consensus are introduced and evaluated. In this context, the course critically examines the belief that any consensus that is attained is invariably in the interest of dominant groups in society.
Curran, J. et. al. (Peny.) (1993). Mass Media and Society. Edward Anold: London.
Jomo, K. S. (1990). Growth and Structural Change in the Malaysian Economy. Macmillan: London.
Mustafa Kamal Anuar (1994). “The Malaysian Press and Representation of Minority Groups”. Sojourn, 9(2): 200 - 212.
Wang Lay Kim (2001). “Media and Democracy in Malaysia”. Journal of The European Institute for Communication and Culture (Jovnost). Vol. VIII. No. 2..
Zaharom Nain (1994). “Commercialization and Control in a Caring Society: Malaysian Media Towards 2020”. Sojourn, 9(2): 178 - 199.

9. YKT 214/4 - Communication Technology

This course begins with an analysis of the historical development of communication technology and theories and approaches related to the whole notion of information revolution. It will then look at the development of technology and its implications in societies. Students will need to look at the development of technology within the wider context which includes flow of information, sovereignty of state and imperialism.
Boyd-Barret, O. (1998). “Global News Agencies”. In The Globalization of News (eds). Boyd-Barrett, O & Rantanen, T. London. Sage.
Schiller, D. (1999). Digital Capitalism. The MIT Press, Cambridge, Massachusetts.
Schiller, H., (1996). Information Inequality. New York & London: Routledge.
Susan Siew and Wang Lay Kim. (1996). Using New Communication Technology To Increase The Status of Women: Reality or Illusion? In Media Asia, Vol 23, No. 2. Singapore: AMIC.
Journal of Social Issues in Southeast Asia, Vol. 9, No. 2, October, Singapore: ISEAS.

10. YWP 215/3 - Introduction To Journalism
This course introduces minor student to the journalism industry and world. They will be theoretically exposed to the journalism field. Student will be introduced to the various newswriting techiques and mechanism, including the media laws. Focus will also be given to the profession and career in the journalism industry.
Gans, H. J. (1979). Deciding What’s News. London: Constable.
Menchee, M. (1977). News Reporting and Writing. Dubuque, Iowa: WCB.
Brian McNair (1998). The Sociology of Journalism. London: Arnold.
Jeremy Tunstall (1996). Newspaper Power. Oxford: Clarendon Press.
Sulaiman Masri (1997). Komunikasi Berkesan, Penulisan Berita, Rencana dan Ulasan. Shah Alam: Fajar Bakti.

11. YBP 221E/3 - Planning and Evaluation of Communication Campaigns
This course will begin by introducing the strategic campaign planning model that comprises 10 steps: problem and needs identification, objective formulation, strategic and message development, media planning, management planning, training, implementation and evaluation. Students will be expected to plan and implement a campaign based on selected problems.
Rice, E. R. and Atkins, A.K. (1989). Public Communication Campaigns. Newbury Park: Sage.
Moriarty, Sandra E. (1991). Creative Advertising: Theory and Practice. Englewood Cliff: New Jersey Prentice Hall, Inc.
Schultz, Don E. (1996). Strategic Advertising Campaign. 2nd.ed. Chicago: Crain Books
Adhikarya, R. and Posamentier, H. (1984). Motivating Farmers for Action: How Strategic Multi-media Campaigns Can Help. Eschborn, Germany: GTZ.

12. YBP 223/3 - Advertising

This course consists of three main components: Understanding advertising institutions and its environment; analysis of planning objectives, management and evaluation and advertising activities and creative strategies in advertising implementation, e.g., creative thinking, product and non-product promotion, copy/script writing and multimedia approach. Students are required to propose an effective integrated marketing communication campaign.
Wells, W., Burnett, J., and Moriarty, S., (1992). Advertising: Principles and Practice. N. Jersey: Prentice Hall, Inc.
Mohamad Md. Yusoff (1996), Konsep Asas Periklanan. Kuala Lumpur: DBP.
Ishak, Ahmad Sidin and Norbathi Baharuddin (1993). Asas Periklanan. : Kuala Lumpur: DBP
Barban, A.M. Cristol, S.M. and Kopec, F.J. (1987). Essentials of Media Planning. Illinois: NTU Business Books. Translated (Mohamad Md. Yusof) DBP.
Mohamad Md. Yusoff (1999), Iklan dan Masyarakat. Kuala Lumpur: DBP.

13. YBP 224/3 - Public Relations
This course is divided into a series of effective public relations approaches. Discussions will center on contemporary public relations practices; principles of public relations; basic research both formal and informal; target population or audience analysis; proposed plans for actions; relevant mass media selections and other communication processes needed. As part of the course requirement, students will be asked to examine several local case studies and to propose an effective public relations campaign.
Cutlip, S., Center, A., and Broom, G. (2002). Effective Public Relations. Englewood Cliffs.
New Jersey: Prentice-Hall (6th.ed)
Baskin, Otos and Aronoff, C. (1998). Public Relations: The Profession and the Practice. (4th.ed). Dubuque: Brown & Benchmark.
Newsom, D,. Turk, J.X., Kruckeberg, D. (2000). This is PR: The Realities of Public Relations. (7th.ed). Singapore: Wedworth.
Newsom, D. dan Scott, A (2000). This is PR: The Realities of Public Relations. Belmont, California: Wadsworth Publishing Co.,
Nolte, L. dan Wilcox, D. (1998). Fundamentals of Public Relations. Professional Guidelines, Concepts and Integrations. New York: Pergamon Press (2nd. ed).

14. YBP 226/3 – Promotional Writing
The course will expose students to the varieties of promotional writings i.e advertising, public relations and marketing communications. Emphasis will be placed on the essentials of writing, styles and forms and the various facets of promotional media writing. The ethical considerations and the roles of promotional writers will be also discussed.
Benton, Philip Ward (1990). Advertising Copy Writing, NTC Business, Lincolnwood, Illinois.
Newsom, Doug and Carrell, Bob (1998). Public Relations Writing: Form and Style, Wodsworth, CA
Meske, Milan D (1998). Copywriting for Electronic Media: A Practical Guide, Wodsworth, CA.
Valladares, June A (2000). The Craft of Copywriting, Response Book, CA.

15. YBP 327/3 - Media Management
This course will blend the theoretical and practical aspects. The theoretical aspect will introduce students to concepts, principles, procedures, strategies and data sources available to media planners in Malaysia. The practical aspect will expose students to qualitative methods, and actual case studies. These will familiarise the students with the activities of planning, analysis, evaluation and comparison between media.
Mohamad Md. Yusoff (1992). Asas Perancangan Media, Kuala Lumpur, DBP (Terjemahan).
Hall, R.A. (1987). Media Math: Basic Techniques of Media Evaluations. Lincolnwood, Ill: NTC Business Books.
Media Guides (2003/4) White Knight Communication, Kuala Lumpuer. Urbana-Champaign, Ill.: Department of Advertising, College of Communication, University of Illinios of Urbana Champaign.
Sissors, J.Z. and Goodrich, W.B. (1982). Media Planning Workbook. Chicago: Crain Books.
Sissors, J.Z. and Petray, E.R. (2000). Advertising Media Planning. Chicago: Crain Book

16. YFP 221E/3 - Audio Production

The course begins with an introduction to basic principles and techniques in audio production.
The course will also explain and discuss the various formats of audio production, i.e. entertainment programme, interview, news, advertisement, public service announcement and social campaigns.
The students will be asked to plan and run a number of audio continuity sessions (live broadcasts) by playing the roles of announcers, news reader and interviewers.
Gough, H. (1982). Planning, Presenting dan Producing the Radio Programme. Kuala Lumpur: AIBD.
Redfern, B. (1985). Teknik Penerbitan Radio. Trans. by Rahimah Hashim K.L.: DBP.
De Maesneer, P. (1986). Inilah Berita (trans). K.L.: DBP.
Baird, L. (Ed.)(1992). A Guide to Radio Production. Sydney: Allen & Unwin.

17. YFP 222/3 - Script Writing and Screenplay

This course introduces students to various aspects and techniques of developing screenplay for feature film and documentary film script. Along with these, basic aspects of filming will also be taught. After several weeks of lectures, students will be given assignments to practise scriptwriting. They will also propose an idea for a full-length feature script along with documentary film script and will develop the script in stages.
Field, S, (1984). Screen Writer’s Workbook. New York: Dell Publishing.
Field, S. (1992). Screenplay: The Foundation of Script Writing. New York: Dell Publishing.
Nash, C and Oakey, V (1974). The Screen Writer’s Hand book: What to Write, How to Write, Where to Sell it. New York: Harper and Raw Publishers.
Johnson, R. And Bone, J. (1995). Understanding the Film: An Introduction to Film Appreaciation. Linconwood, Kinois: National Textbook Company.

18. YFP 223E/3 - Television Production I
The course begins with an introduction to various production systems and production elements in television. The students are then introduced to basic video and studio equipment. Students begin formal training in handling and using video equipment. Television production in two categories, that is production with a single camera and production with multiple cameras are taught. Student produce a ‘short’ video grogramme using single camera technique and a magasine programme inside the studio with multiple camera system.
Zettle. Herbest (2000), Television Production Handbook, (7th. ed): USA. Wordsmooth.
Millerson, G. (1989). The Technique of Television Production. London: Focal Press.
Wurtzel, A. dan Acker, S. (1989). Television Production. New York: McGraw Hill.
Watts, H. (1990). On Camera. London: BBC Books.
Robert, B. Musburer (1993), Single Camera video Production, London: Focal Press.

19. YWP 221/3 - Journalism I
There are two major components in this course. In the first part, students will learn the techniques of writing for newspapers and magazines. They will learn the format and styles of writing used in publication. Students will also be trained in the methods of gathering information for news writing. Apart from writing news from assigned "beats'', students will also write news from speeches, press releases and meetings.
Sulaiman Masri (1990). Penulisan Berita dalam Bahasa Melayu. Kuala Lumpur: Dewan Bahasa dan Pustaka.
Meyer, P. (1979). Precision Journalism. Bloomington, Indiana: Indiana University Press.
Siebert,F., Peterson, T., and Wilbur S. (1987). Empat Teori Akhbar. (Trans.). Kuala Lumpur: Dewan Bahasa dan Pustaka.
Kua Kia Soong (ed.)(1990). Media Watch, The Use and Abuse of the Malaysian Press. Kuala Lumpur: The Resource & Research Centre.
Mansor Ahmad (1986). So you want to be a journalist.? Kuala Lumpur: Pustaka Cipta.

20. YWP 222E/3 - Introduction to Desktop Publishing (DTP)

This course provide basic understanding, knowledge and skills on publishing technique using micro-computer, particularly for in-house publication. It covers practical knowledge on page design and make-up using various desktop publishing softwares including QuarkXpress and Adobe Photoshop. Focus will be given to designing newspaper, magazine, brochure and newsletter.
Giles, V. & Hodgson, F.W. (1990). Creative Newspaper. London: Henemann Professional Publishing
Moen, Darul R. (1984). Newspaper Layout and Design. Ames, Iowa: The Iowa State University Press.
Parker, R.C. & Berry, P. (2000). Looking Good in Print. 4th.Ed. Chaper Hill, N.C: Ventana Press.
Lichty, Tom (1994). Design Principles for Desktop Publishers. 2nd.Ed. Belmont, California: Wadsworth Publishing Co.

21. YWP 223/3 - Feature Writing
Students will be exposed to the various methods of generating ideas for features: from reading to observation. Students will be guided on methods of data collection and write various kinds of features: news, profile, analysis, informative, how-to, personal experience and narrative. Current issues, such as, family, health, environment and education will be the subjects for feature writing. Personalities whom they could emulate will also be included.
Schaffer, James. et.al. (1998). Journalism Matters. New York: West Publishing.
Rich, Carole. (1997). Writing and Reporting News. New York: Wadsworth Publishing.
Mus Chairil Samawi. (1997). Penulisan Rencana Berkesan. Kuala Lumpur: Dewan Bahasa dan Pustaka.
Jacobi, Peter P. (1991). The Magazine Article: How to Think it, Plan it, Write it. Cincinnati, Ohio: Write’s Digest.
Adibah Amin. (1983). Silap tu sayang.... Kuala Lumpur: Berita Publishing Sdn. Bhd..

22. YBP 325E/3 - Creative Communication Productions
This course continues the teaching and learning process on communication campaign started in YBP221. As an applied course which focuses on building of skills for campaign implementation, students will produce creative campaign materials based on the following steps: (1) identification of campaign problem and need assessment, (2) objective formulation positioning, (4) audience analysis and segmentation, (5) media selection, (6) message design and development of creative materials and (7) pre-testing of media materials. This course takes a multi-disciplinary approach by applying theories from social psychology, sociology, education and communication.
Adhikarya, R. (1994). Strategic Extension Campaign: A Participatory Oriented-Method of Agricultural Extension. Rome: FAO.
McKee, N. et.al (2000). Involving People Evolving Behaviour. Penang: Southbound.
Moriaty, S.E. (1991). Creative Advertising: Theory & Practice. Englewood Cliff, New Jersey: Prentice Hall Inc.
Pfau, M. dan Parrot, K. (1993). Persuasive Communication Campaigns. Massachusetts: Allyn & Bacon.
Reis, Al dan Trout, J. (1986). Positioning: The Battle of your Mind. New York: McGraw Hill.
Salmon, C.T, (1989). Information Campaigns: Balancing Social Value and Sosial Change. Newbury Park: Sage Publication.

23. YBP 326/3 - Corporate Communication

This course consists of four major parts. The first part introduces corporate communication and its importance in today's business and management world. Concepts underlining corporate communication, its function, organizational structure and communication will also be discussed. The second part looks at corporate image, identity and reputation. Students are exposed to types of image, corporate identity and solid reputation. Steps in designing programs to strengthen the corporate image, identity and reputation are taught here. The third part looks at various relations in corporate communication. The importance of maintaining relationship with the media, government, employees, stockholders are examined. Various communication tools and the latest information technology to assist corporate communication are discussed. The last part covers integrated marketing communication and its function in corporate communication.
Argenti, P. (2002). Corporate Communication. Boston: Irwin the Gran-Hill.
Bernstein, D. (1986). Company Image and Reality: A Critique of Corporate Communication. Eastbourne: Holt, Reinhart & Winston.
Jackson, O. (1987). Corporate Communication for Managers. London: Pitman.
Poster, M.F (1985). Competitive Advantage: Creating and Sustaining Superior Performance. New York: The Free Press.
Van Riel, C. (1995). Principles of Corporate Communication. Singapore: Prentice Hall.

24. YFP 321/3 - Television Studies
Television is one of the most inportant social instituitions. The aim of the course is to analse the functions and importance of television in society. Issues relating to television as a medium of information, news and entertainment will be discussed in relation to the development of TV genres. The courses will also gockus on the developments on of technology and its inplicatications on the medium.
Bennet, T. (1981). Popular Television and Film: BFI.
Fiske, J. (1987). Television Culture. London: Routledge
Rowland, W. et. al. (1984). Intrepreting Television. California: Sage
Tunstall, J. (1993). Television Producers, London: Routledge

25. YFP 322/3 - Film Production
This course begins with an introduction to scriptwriting. Students will be introduced to feature film, documentary and filmlet scriptwriting. Students will also learn the concept of filmic time and filmic space and finally the making of “story board”. In component two, there will be more intensive training on Cinematography work will be introduced to audio techniques. It includes the sound recording technique of using various types of microphones and Nagra 4.2. The technique of post-production sound including the transfer of sound from 1/4” to 16 mm tape and the technique of sound mixings practiced. In component four, students will be introduced to editing techniques which will focus on rough cut, fine cut and audio editing.
Backayy, L. (1980). In Focus: A Guide to Using Films. New York: Zoetrope.
Katz, Steven D. (1991). Film Directing Shot by Shot:Visualizing from Concept to Screen. Studio City California: Michael Wiese Productions.
Malkiewicz, J. (1989). Cinematography: A Guide for Film Makers and Film Teachers. Prentice Hall.
Verne and Carlson, S. (1981). Professional Cameraman’s Handbook. Boston: Focal Press.
Verne and Carlson, S. (1985). Professional Lighting Handbook. Boston: Focal Press.

26. YFP 323/3 - Television Production II
Students are exposed to production techniques and are given further opportunities to use these technique in their production assignments. Student will be given training in the professional Betacam recording and editing systems for their outdoor assignments. They will learn to use and manage a crew and a set in the studio system. The students will also role-play the parts of cameraman, switcher, floor manager, and producer. Their production assignment include a studio productions television magazine, programme with there segments, an interview, an outdoor feature and entertainment segment. Studio and outdoor recordings are assigned; these are followed by editing and laying a narrative track. Students will report to the lecturer on all productions. Upon completion, productions will be screened for class preview sessions which include discussions and critical analysis.
Millerson, G. (1982). The Technique of Lighting for TV and Motion Pictures. Kent: Focal Press.
Millerson, G. (1983). Video Camera Techniques. Kent: Focal Press.
Watts, Harris (1982). The Programme Maker’s Handbook. London: Starstream Books.

27. YFP 324/3 - Cinema Studies

The first part of the course will construct the fundamental of understanding the concept of cinema language and the basic elements of creative design in motion picture - the camera, cinematography, production design, editing, lighting, sound, narrative, directing style and the like. The second part will analyse and explicate several international films from various aspects via screening, research and discussion.
Bone, J. and Johnson, R. (1997). Understanding the Film. An Introduction to Film Appreciation. Lincolnwood: NTC Publishing Group. PN 1994J682 1997
Bordwell, David/Thompson, Kristin (1979). Film Art: An Introduction. New Delhi: Prentice Hall.
Ellis, Jack C. (1995). A History of Film. Boston: Allyn and Bacon. PN 1993.5 A1E473.
Ramli Mohamed. (1999). Sinema dan Penonton di Malaysia. Pulau Pinang: Universiti Sains Malaysia. Koleksi Khas.
Sterrit, D. (1999). The film of Jean Luc Godard, Seeing the Invisible. Cambridge. United Kingdom: Cambridge University Press.

28. YWP 321/3 - Journalism II
In this course, student immerse themselves fully in the practice of journalism and the overall process of publishing a newspaper. Apart from studying the history of journalism in Malaysia and the laws related to its development, students are involved in producing their own campus newspaper. This process incorporates the planning, reporting, editing, layout, headline writing, publishing and the final distribution of their newspaper. This experience is garnered through the publication of the campus newspaper, Berita Kampus.
Ahmad Sebi. (1991). Media, Tinta dan Kuasa. Kuala Lumpur: Media Indah.
Belsey, Andrew & Ruth Chadwick. (ed) (1992). Ethical Issues in Journalism and the Media. London: Routledge.
Hennessy, Brendan. (1997). Writing Feature Articles. Oxford: Focal Press.
Mansor Ahmad Saman. (1995). Penulisan dan Media. Kuala Lumpur: Dewan Bahasa dan Pustaka.
Sulaiman Masri. (1997). Komunikasi Berkesan: Penulisan Berita, Rencana, Ulasan. Kuala Lumpur: Fajar Bakti.

29. YWP 324/3 - Seminar on Media, Science and Environment
This course will introduce the broad range of environmental issues facing the world and how the media report these complex issues. It will also look at the constraints faced in reporting science and environmental issues as well as the role of media in influencing how people understand and evaluate these issues.
Goldsmith, M. (1986). The Science Critic: A Critical Analysis of the Popular Presentation of Science. London: Routledge & Keagan Paul.
Sandman, P. (1986). Explaining Environmental Risk. Washington, D.C: EPA.
Friedman, S. and Friedman, K. (1988). Reporting on the Environment: A Handbook for Journalist. Bangkok: Asian Forum of Environmental Journalists and ESCAP.

30. YWP 325/3 - Science Writing & Reporting
This course will expose students to the techniques of gathering, writing and reporting of news on science and environment issues. Students will analyse and compare media reports with scientific journals on scientific findings, issues and controversies. Based on various sources of information such as scientists, press releases, conferences, internet etc, students will put into practice the techniques of science writing.
Knudson, M. dan Blum, D. (1997). A Field Guide for Science Writers. New York: Oxford University Press.
Flaste, R. (1991). The New York Times Book of Science Literacy. New York: Times Book.
Mus Chairil Samani. (1997). Penulisan Rencana Berkesan. Kuala Lumpur: Dewan Bahasa dan Pustaka.
Friedman, S., Dunwoody, S dan Roger, C. (1986). Scientists and Journalists: Reporting Science as News. New York: The Free Press.
Halliday, M.A.K. dan Martin, J.R. (1993). Writing Science: Literacy and Discursive Power. Basingstoke, Hampshire: Falmer Press.

31. YWP 326/3 - Newspaper Production and Management
This is a practical course that requires students to produce and manage the distribution and sale of campus newspaper Berita Kampus. The laboratory newspaper will also expose students to layout design, print management and distribution.
Mus Chairil Samani (ed) (1996). Diskusi Etika Kewartawanan. Kuala Lumpur: Jabatan Komunikasi, UKM.
Md Sidin Ahmad Ishak (1996). Strategi Penulisan. Kuala Lumpur: Jabatan Komunikasi, UKM.
Mehra, Achal (ed) (1988). Newspaper Management in the New Multimedia Age. Singapore: AMIC.
Mencher, M. (1997). News Reporting and Writing (7th. ed). Brown & Benchmark Publishers.
Frazel, D. (1996). Principles of Editing. Singapore: McGraw-Hill Book Co.

32. YWP 327E/3 - Advanced DTP
This course is a continuation of YWP 222 - Introduction to DTP. It is a practical oriented course whereby students are given the opportunity to practice their DTP skills and knowledge by producing laboratory newspaper, Berita Kampus. This course covers various aspects of electronic and online publishing including webpage design, digital imaging and photo journalism. Students will be taught several computer software including Microsoft Frontpage.
Adobe Creative Team (2000). Adobe Acrobat 4.0 Classroom in a Book (The Classroom in a Book Series). Adobe Press.
Brooks, Brian S. (1997). Journalism in an Information Age. Boston: Allyn and Bacon.
Musburger, Robert B. (1991). Electronic News Gathering. Boston: Focal Press.
Reddick, Randy & King, Elliot (1995). The Online Journalist. Using the Internet and Other Electronic Resources. Fort Worth: Hancourt Brace College Publishers.

33. YKT 300/4 - Practical Training
Deputy Dean
(Academic and Student Development)
Second year students will be sent for their training in industries/organisations at the end of the second semester for 8 weeks which carries 4 units. The objectives of the programme is to expose and equip students with actual industry/organisation experience in their major area of specialisation. This is in line with the philosophy of blending theory and practice in the field. The placement of students in the industries/ organisations will be based on their areas of specialisation.

34. YBP 341E/9 - Persuasive Communication Package
The persuasive communication package of 9 credit units is offered in the final semester. Students who are registered for this package will be given the opportunity to plan, implement and evaluate campaigns. Communication campaigns will focus on development communication, advertising promotion and public relations. Details of the package are as follows:
a. Situational Analysis c. Campaign management and Implementation
- Data Collections - Media management
- Identification of problems - Promotional & campaign management
- Test
b. Production of Media Materials d. Evaluation
- Creative production - Advantage and importance of assessment
- Media planning - Campaign assessment report
- Production of prototype audio-visual materials - Campaign effectiveness evaluation
- report
- Pre-testing campaign material

35. YFP 341E/9 - Film & Broadcasting Package
The 300 level practical package aims to expose students to knowledge and professional skills in the areas of film and broadcasting. Students are encouraged to experiment and be creative through project activities. This is the opportunity to test their ideas, imagination on current issues. The course consists of 4 main components:

1. Students will be exposed to the understanding of the Malaysian culture and international influence on film, audio and video production.
2. Students will write scripts and screenplay as well as explore the various genre in studio audio and television production, and video production on locations Emphasis will be given to skills in info programme presentation, audio & visual development, editing, producing & post-production.
3. Students will organise festivals, exhibition & seminar related to film and broadcasting.
4. Students will be given an opportunity to evaluate issues on "development" and "imagery" of screen reality through their own production in a critical analitical manner. Emphasis will be given to originality & innovativeness in form and content.

36. YWP 341E/9 - Journalism Package
Journalism Package consists of three main components; newspaper production and management, magazine and seminar. This is a practical package aims to expose students to the business and production of newspaper and magazine in a comprehensive and intensive manner. Students will be involved in the production of a fortnightly laboratory newspaper - Berita Kampus. For the magazine component, students will be involved in the production of a “camera-ready” magazine. As for the seminar component, students will have to attend and participate in a seminar which will be held once a week to discuss current issues related to journalism and news reporting.

37. YKT 305/3 - Independent Studies
This course is offered to the final year students that are interested in advancing in certain issues/fields of communication. This is a research - based course. Students will be guided in exploring the topics and current issues.