Research
Research Projects
The staff of the School of Communication (in bold) are currently involved in the following research projects.
A. Fundamental Research Grant Scheme (FRGS) - Ministry of Higher Education, Malaysia.
| Research topics | Amount | Researchers | |
|---|---|---|---|
| 1 | A Longitudinal Experimental Study on the Development of Intercultural and Intracultural Relationships in Computer-mediated Communication (Dec 2007- Nov 2009) (PPK) |
RM 60,000.00 | Dr Hasrina Mustafa (PI) Ms Hamidah Abd Hamid Dr Jamilah Hj Ahmad Ms Kamaliah Hj Siarap |
| 2 | Rethinking the Role of Television in Malaysia: From National Development to Public Service (Oct 2007 - Sept 2009) (PPK) |
RM 35,000.00 | Assoc Prof Zaharom Nain (PI) Ms Wang Lay Kim Assoc Prof Mustafa Kamal Anuar |
| 3 | Gender Mainstreaming and Corporate Social Responsibility (Oct 2007- Sept 2010) (PPK) |
RM 30,000.00 | Assoc Prof Khor Yoke Lim (PI) Datin Profesor Rashidah Shuib Assoc Prof Intan Osman |
| 4 | The Nature of Relationship Between Domestic Maids and Employers (Oct 2007- Sept 2010) (KANITA) |
RM 29,000.00 | Dr Azman Azwan Azmawati Dr Intan Hashimah Mohd Hashim(PI) Dr Noraida Endut |
| 5 | Satu Pengembangan Pendekatan konsepsual untuk menganalisis adaptasi dan sarikata dalam penterjemahan daripada teks ke skrin (Oct 2007- Sept 2010) (under PPIK) |
RM 35,000.00 | Dr Hasuria Che Omar (PI) Dr Leelany Ayob Dr Radiah Yusoff Dr Rohani Hashim |
B. Research University Grants(RU)
| Research topics | Amount | Researchers | |
| 1 | Pelaporan Alam Sekitar Di dalam Media Cetak Malaysia (Oct 2007 - Sep 2009) (PPK) |
RM 240,387.20 | Ms Hamidah Abd Hamid (PI) Assoc Prof Adnan Hussein Ms Kamaliah Hj Siarap |
| 2 | Pelaporan Berita Dan Dokumentari Alam Sekitar Melalui Filem dan Televisyen di Malaysia (Oct 2007 - Sep 2009) (PPK) |
RM 158,557.88 | Profesor Madya Muhammad Hatta Muhamad Tabut (PI) Mr Mohd Zain Dollah Mr Nunna Venkata Prasad |
| 3 | Pemahaman Awam dan Pembinaan Makna Audiens Media Malaysia Terhadap Isu Alam Sekitar (Oct 2007 - Sep 2009) (PPK) |
RM 237,571.68 | Dr Jamilah Ahmad (PI) Ms Hamidah Abd Hamid Dr Hasrina Mustafa Dr Juliana Abd Wahab |
| 4 | Gerakan Sosial Dan Alam Sekitar: Peranan Dan Strategi Komunikasi Pertubuhan Bukan Kerajaan (NGO) Alam Sekitar (Oct 2007 - Sept 2009) (PPK) |
RM 141,925.88 | Dr Rohani Hashim (PI) Assoc Prof Adnan Hussein Ms Kamaliah Hj Siarap Assoc Prof Hj Mohamad Md Yusoff Profesor Ramli Mohamed Mr Wong Chow Jeng |
| 5 | The Politics of Environmental Reporting: Three Case Studies of Environmental Degradation and Pollution in Malaysia (Oct 2007 - Sept 2009) (PPK) |
RM 134,303.68 | Assoc Prof Mustafa Kamal Anuar (PI) Ms Wang Lay Kim Assoc Prof Zaharom Nain Dr Azman Azwan Azmawati Dr Mahyudin Ahmad |
| 6 | Media dan Konstruksi Realiti Sosial: Wacana Media dan Perdebatan Awam Isu Alam Sekitar di Malaysia (Oct 2007 - Sept 2009) (PPK) |
RM 87,253.68 | Assoc Prof Adnan Hussein |
B. Research University Grants(RU)
| Research topics | Amount | Researchers | |
| 7 | Examining Media Technology Impact on Health Decision Making (Oct 2007 - Sept 2010) (PPK) |
RM123,897.23 | Assoc Prof Khor Yoke Lim (PI) Ms Hamidah Abd Hamid Dr Rohani Hashim Mr Gerald Goh Assoc Prof Foong Kin Cik Tan Yen Lian |
| 8 | Redefining Malaysia: An Analysis of the Development of the "Indies" Within the Contours of What Constitutes National Cinema (Oct 2007 - Sept 2010) (PPK) |
RM 191,862.24 | Dr Mahyudin Ahmad (PI) Assoc Prof Zaharom Nain Ms Wang Lay Kim |
| 9 | Developing A Theoretical Model of Collective Action for Empowerment in Malaysian Women's Organisations
(Oct 2007 - Sept 2010) |
RM 136,659.42 | Dr Nor Hafizah Selamat (PI) Dr Intan Hashimah Mohd Hashim Dr Salfarina Abd Gapor Dr Juliana Abd Wahab |
| 10 | Single Women and Single Mothers: A Study of the Construction of Gender Roles and Identity (Oct 2007 - Sept 2010) (under KANITA) | RM 151,020.00 | Dr Azman Azwan Azmawati (PI) Dr Hamima Dona Mustafa Dr Noraida Endut Dr Intan Hashimah Mohd Hashim Prof Datin Dr Rashidah Shuib |
| 11 | A study of Enforcement and Justice Agencies Within the Legal Framework of Domestic Violence in Malaysia. (Oct 2007 - Sept 2010) (under KANITA)
|
RM 316,800.00 | Dr Noraida Endut (PI) Dr Azman Azwan Azmawati Dr Intan Hashimah Mohd Hashim |
| 12 | Landslide Risk Assessment Model, Mitigation and Information Management (Oct 2007 - Sept 2010) (under PPIP) |
RM1,000,000.00 | Assoc Prof Sharifah Norhaidah Syed Idrus (PI) Assoc Prof Habibah Lateh Assoc Prof Adnan Hussein Dr Jamilah Hj Ahmad |
C. USM Short Term / Incentive Grants
| Research topics | Amount | Researchers | |
| 1 | Health Communication Campaigns: A Comparative Analysis of Experiences and Best Practices (April 2006- Mac 2008) (PPK) |
RM 19,252.20 | Ms Kamaliah Hj Siarap (PI) Prof Ramli Mohamed Assoc Prof Khor Yoke Lim Assoc Prof Hj Mohamad Md Yusoff Dr Hasrina Mustafa Dr Jamilah Hj Ahmad Assoc Prof Mohammed Zin Nordin |
| 2 | Amalan-amalan Terbaik dalam Penjenamaan Korporat: Kajian Kes Terhadap Korporat Terbaik di Malaysia (May 2007-April 2009) (PPK) |
RM 19,997.20 | Prof Ramli Mohamed (PI) Assoc Prof Khor Yoke Lim Assoc Prof Hj Mohamad Md Yusoff Pn Kamaliah Hj Siarap |
| 3 | A study on Women's Positioning in the Local print Media Trends and Perceptions (April 2006- Sept 2008) (PPK)
|
RM 19,964.10 | Dr Azman Azwan Azmawati |
| 4 | Teaching Public Relations in the Information Age (May 2006 - May 2007) (PPK) |
RM 1,000.00 | Dr Jamilah Hj Ahmad |
| 5 | Corporate Social Responsibility (CSR) in Malaysia: Practices and Perceptions (June 2008 - May 2010) |
RM 35,280.00 |
Dr. Jamilah Hj. Ahmad |
D. Outside Grants
| Research topics | Amount | Researchers | |
| 1 | Enhancing Small Medium Industries on Energy Efficiency and Renewable Energy Agenda (Dec 2006 ~ Nov 2008) E-Science Fund |
RM 236,433.00 | Assoc Prof Mohammed Zin Nordin (PI) Assoc Prof Shanti Balraj Dr Hasrina Mustafa |
| 2 | Disseminating Peace in South East Asia: Peace Journalism and other Popular and Creative Means (Nov 2006- Sept 2008) Ford Foundation |
US D 100,000.00 | Assoc Prof Mustafa Kamal Anuar |
| 3 | Tobacco Industry Marketing Strategies (Dec 2006- Dec 2007) IDRC Canada |
USD 10,000.00 | Assoc Prof Khor Yoke Lim |
| 4 | Monitoring FCTC (Dec 2006- Dec 2007) IDRC Canada |
USD 10,000.00 | Assoc Prof Khor Yoke Lim |
| 5 | Malaysian Perceptions and Views toward America in the aftermath of Sept 11, 2001 POSCO TJ Park Foundation, Korea | USD 10,000.00 | Dr Hasrina Mustafa (PI) Dr Jamilah Hj Ahmad Assoc Prof Mohammed Zin Nordin |