Postgraduate
Master of Arts (Communication)
The Master of Arts (Communication) programme is broad based to meet the needs of a wide range of candidates. It emphasises communication theory and research and their applications to communication policy and practices. The programme is offered via two modes.
(A) Master of Arts(Communication)-Mixed Mode.
This mode provides students with the opportunity to develop sound understanding of major communication theories and research specifically in the study of journalism, communication and societal issues, technology and culture.
Course Structure
Students are required to complete 40 units comprising three core courses and a dissertation.
Core Courses (12 units)
- Advanced Communication Theory.
- Quantitative Communication Research Methods.
- Qualitative Communication Research Methods.
Dissertation (28 units)
Students are required to conduct a research in a communication-related area under the supervision of an academic staff and write a dissertation of about 25,000 words.
(B) Master of Arts(Communication)-Research Mode.
The second mode caters to students who
already posses a strong theoretical background and wish to undertake independent
research.
Course Structure
Students are required to conduct
research and complete a dissertation. The school offers supervision for master’s
research in the following areas of specialisations:
| (Code) | Research Programme | Code | Research Field |
| MAS01 | Communication | 01 | Communication |
| 02 | Communication Campaign Planning | ||
| 03 | Health Communication | ||
| 04 | Development Communication | ||
| 05 | Visual Communication | ||
| 06 | International Communication | ||
| 07 | Envoironmental Communication |
| (Code) | Research Programme | Code | Research Field |
| MAS02 | Journalism | 01 | Journalism |
| 02 | Enviromental Journalism | ||
| 03 | Online Journalism | ||
| 04 | Print Journalism | ||
| 05 | Broadcast Journalism | ||
| 06 | Photo Journalism |
| (Code) | Research Programme | Code | Research Field |
| MAS03 | Public Relations | 01 | Public Relations |
| 02 | International Public Relations | ||
| 03 | Corporate Social Responsibility | ||
| 04 | Corporate Communication | ||
| 05 | Public Relations & New Media | ||
| 06 | Public Relations & Enviroment | ||
| 07 | Public Relations & Health |
| (Code) | Research Programme | Code | Research Field |
| MAS04 | Advertising | 01 | Advertising Management |
| 02 | International Advertising | ||
| 03 | Integrated Marketing Communication | ||
| 04 | Advertising Strategy | ||
| 05 | Media Management | ||
| 06 | Advertising Campaign | ||
| 07 | Advertising Production | ||
| 08 | Graphics Production |
| (Code) | Research Programme | Code | Research Field |
| MAS05 | Film and Broadcasting | 01 | Film and Broadcasting |
| 02 | Broadcasting & Telecommunication | ||
| 03 | Screen Studies | ||
| 04 | Broadcast Management | ||
| 05 | Audio/Radio Studies | ||
| 06 | Television Studies | ||
| 07 | Film Studies |
| (Code) | Research Programme | Code | Research Field |
| MAS06 | Media & Cultural Studies | 01 | Media Studies |
| 02 | Cultural Studies | ||
| 03 | Language & Communication | ||
| 04 | Communication & Technology | ||
| 05 | Audience Studies | ||
| 06 | Political Communication | ||
| 07 | Media Literacy | ||
| 08 | Media and Gender |
| (Code) | Research Programme | Code | Research Field |
| MAS07 | Human Communication | 01 | Speech Communication |
| 02 | Interpersonal Communication | ||
| 03 | Intercultural Communication | ||
| 04 | Group Communication | ||
| 05 | Organization Communication |
Admission requirements
- A relevant first degree with honours or its equivalent from a recognised university.
- Relevant working experience in the field of communication will be an added advantage.
- Malaysian students should obtain a least a credit in Bahasa Malaysia at SPM Level or its equivalent.
- Foreign students should have English proficiency of TOEFL (550)or IELTS Band 6. Alternatively, they must pass the Universiti Sains Malaysia Intensive English at Level Three.
Course Duration
Both the mixed mode and research mode are offered on a full-time or part-time basis.
Course Duration (months) |
||||
Full-time |
Part-time |
|||
Min |
Max |
Min |
Max |
|
| Mixed mode | 18 |
36 |
36 |
60 |
| Research mode | 12 |
36 |
24 |
72 |